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Creative Marketing Research for Key West Beer Manufacturer The Key West Brewery
  The Key West Brewery came to CMA to increase their brand value, develop and market a model Key West Brewery retail store. An exciting new logo was designed to update their corporate identity

and to be used in creative marketing and a line of Key West Brewery merchandise. After evaluating the sales for the previous year, marketing research took place. There was a census of street traffic at the proposed retail location, as well as taste tests and focus groups for tourists, locals and the gay community. A business model for the new store that included free beer tastings was budgeted. This well received marketing plan was used as a model in other locations.

     
     
 
  >Key West Brewery
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